Understand each element that shows up on Google’s search results page.
These are the standard blue links that appear based on Google's ranking algorithm. They're earned — not paid — and driven by SEO best practices.
Appearing at the top, snippets answer queries directly. Optimize your content with clear answers and structure to win this spot.
This expandable section shows common follow-up questions. Use FAQs and related queries in your content to increase visibility here.
Visible for location-based queries, this includes a map and local businesses. Optimize your Google Business Profile to appear in this section.
Visual content now ranks higher than ever. Use schema markup and descriptive filenames to get featured.
These are sponsored results that show above or below organic listings. They’re labeled “Ad” and driven by Google Ads bidding and quality score.
The SERP in 2025 is more dynamic and visual. To rank, combine strong SEO with helpful content, structured data, and local optimization.