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Keyword Research

Overview

The Keyword Research tool is a deep-dive discovery engine designed to help you find high-value search terms. It provides granular data on competition, costs, and search volume trends across specific geographic regions.

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How to Use

  1. Navigate: Click "Keyword Research" in the top navigation bar.

  2. Configuration:

    • Select Project: Choose the relevant project from the dropdown (if applicable).

    • Enter Keyword: Type your seed keyword or topic in the input field labeled "Enter your ads title".

    • Geo Location: Select the target country (e.g., India, USA) to get localized volume data.

  3. Action: Click the Blue Action Button (or Search icon) to generate the report.

Understanding the Data Panels

Once the report is generated, the dashboard is divided into several analytical cards:

1. Difficulty & Competitiveness

  • Difficulty Gauge: A visual score from 0-100 indicating how hard it is to rank for this keyword.

    • Example: A score of 9/100 is marked as "Very Easy", meaning you have a very high chance of ranking without much effort.

  • CPC (Cost Per Click): A table showing the estimated ad cost for this keyword in different countries.

    • CPC_HIGH: The estimated top-of-page bid.

    • CPC_LOW: The estimated low-range bid.

    • Use Case: High CPC indicates high commercial intent (valuable for sales), even if you are doing organic SEO.

2. Volume & Trends

  • Search Volume (Bar Chart): Displays the aggregate monthly searches for the primary countries (IN, UK, US, CA, AU). This helps you decide which market to target.

  • Search Volume History: A monthly bar chart (e.g., Nov - Sep) showing if the keyword's popularity is seasonal or stable throughout the year.

  • Keyword Trends (Line Graph): A timeline view that tracks the spike or drop in interest over specific dates.

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3. Keyword Ideas & Variations

This section gives you alternative keywords to target if the main one is too difficult.

  • Similar Keywords: A list of terms closely related to your input.

    • Search Vol: Monthly queries.

    • Difficulty: Labeled as LOW, MED, or HIGH.

  • Suggestion Keywords: Broader auto-complete suggestions derived from search engines.

  • Question Keywords: Specific questions users ask (e.g., "How to...", "What is..."). These are excellent for blog post titles.

4. Geographic Distribution

  • Keywords Region: A detailed breakdown of where the searches are coming from within the selected country.