Course
Course
Keyword Research
Overview
The Keyword Research tool is a deep-dive discovery engine designed to help you find high-value search terms. It provides granular data on competition, costs, and search volume trends across specific geographic regions.
How to Use
Navigate: Click "Keyword Research" in the top navigation bar.
Configuration:
Enter ad Title: Type your topic in the input field labeled "Enter your ads title".
Geo Location: Select the target country (e.g., India, USA) to get localized volume data.
Action: Click the Blue Action Button (or Search icon) to generate the report.
Understanding the Data Panels
Once the report is generated, the dashboard is divided into several analytical cards:
1. Difficulty & Competitiveness
Difficulty Gauge: A visual score from 0-100 indicating how hard it is to rank for this keyword.
Example: A score of 9/100 is marked as "Very Easy", meaning you have a very high chance of ranking without much effort.
CPC (Cost Per Click): A table showing the estimated ad cost for this keyword in different countries.
CPC_HIGH: The estimated top-of-page bid.
CPC_LOW: The estimated low-range bid.
Use Case: High CPC indicates high commercial intent (valuable for sales), even if you are doing organic SEO.
2. Volume & Trends
Search Volume (Bar Chart): Displays the aggregate monthly searches for the primary countries (IN, UK, US, CA, AU). This helps you decide which market to target.
3. Keyword Ideas & Variations
This section gives you alternative keywords to target if the main one is too difficult.
Similar Keywords: A list of terms closely related to your input.
Search Vol: Monthly queries.
Difficulty: Labeled as LOW, MED, or HIGH.
Suggestion Keywords: Broader auto-complete suggestions derived from search engines.
Question Keywords: Specific questions users ask (e.g., "How to...", "What is..."). These are excellent for blog post titles.
4. Geographic Distribution
Keywords Region: A detailed breakdown of where the searches are coming from within the selected country.