What is HotspotSEO?

HotspotSEO is a comprehensive SEO Intelligence & Content Platform designed to replace the need for multiple disconnected tools. It serves as a central command center where businesses, agencies, and marketers can manage every aspect of their organic search strategy.

Instead of just showing you data, HotspotSEO closes the loop between analysis and action. It doesn't just tell you that your site has errors; it provides the tools to fix them, find the right keywords to target, and even uses AI to write the content needed to rank for those keywords.

Key Platform Capabilities

• Site Auditing: Crawls projects to identify technical SEO issues

• Keyword Research: Discover high-value keywords for your niche

• Blog Generator: AI-powered content creation tools

• Project Management: Organize multiple websites and campaigns

• Reporting: Generate comprehensive SEO reports

• Multi-currency Support: Pricing in local currencies

Who is it for?

• Beginners: Users who need a guided, jargon-free path to optimizing their first website without needing a technical degree.

• Agencies: Professionals who need to manage multiple client projects, generate white-label reports, and track rankings across different geographies.

• Content Marketers: Creators who need to bypass writer's block using AI to generate SEO-optimized blog posts that publish directly to WordPress or Shopify.

The 4 Core Pillars

The platform is built around four integrated engines that work together to improve your visibility:

1. Diagnostic Engine (Site Audit): A 40,000-page crawler that scans your code for broken links, slow speeds, and missing tags.

2. Discovery Engine (Keyword Research): A database of global search trends to help you find high-volume, low-competition keywords.

3. Content Engine (AI Writer): An integrated writing assistant that turns keywords into full-length articles.

4. Performance Engine (Web Vitals): A real-time monitor for speed, uptime, and mobile usability.

Getting Started

Creating Your Account

Step 1: Sign Up Process

1. Navigate to https://app.hotspotseo.com

2. Click on the "Sign Up" button

3. Choose your registration method:

• Email and password

• Google Sign-In (recommended for faster access)

4. Complete your profile setup

Step 2: Import or Add Your Project

After logging in, you are taken to the “Import or add your project” screen, where you must connect at least one website as a project before using HotspotSEO.​

Option A: Import from Google Search Console

• Click the Import button under “Import From GSC”.​

• Sign in with your Google account, select the properties you want to import, and confirm.​

Option B: Add a project manually

• Click Continue With Manually under “Add Manually”.​

• Follow the three steps (Scope → Ownership → Site audit) to enter your domain, verify ownership, and finalize the site audit setup.

Note: Upon registration, you automatically receive the FREEMIUM plan.

Pro Tip for Beginners: Start with your most important website on the free plan to understand the platform before upgrading.