Keyword Research

Keyword research is the process of identifying the words and phrases that people are searching for in search engines. By understanding these terms, you can optimize your content to match what users are looking for, increasing your visibility and traffic.

Keyword difficulty is a metric that indicates how hard it will be to rank for a particular keyword. It is influenced by factors such as competition, the authority of competing pages, and the quality of content already ranking for that keyword. Lower difficulty means it will be easier to rank for that keyword.

LSI (Latent Semantic Indexing) keywords are terms that are related to your main keyword. They help search engines understand the context and relevance of your content. Including LSI keywords in your content can improve your chances of ranking for a broader set of related search queries.

While it’s important to prioritize relevant keywords, sometimes targeting broader or tangential keywords can help attract new visitors. However, ensure the content is still aligned with your brand and provides value to your audience.

It depends on your target audience. If your business operates locally, it’s important to focus on *local keywords* (e.g., “digital marketing agency in Chicago”). For businesses with a global audience, *global keywords* might be more appropriate. You can also use a mix of both to expand your reach.

To create an SEO keyword list, begin by writing down what you know. List your brand names and industry-related topics or phrases. Think about how you would search for your product, service, or related information online, and write down those search queries.

The keyword price for a paid search campaign is the amount an advertiser pays each time a consumer clicks on their ad. This is also called the cost-per-click (CPC).

Yes, it’s free to use, but you’ll need to spend money to get more precise results. You can generate keyword ideas and see search volume ranges for free, but more accurate data is available for paid accounts.