Top 10 Technical SEO Audit Tips to Boost Your Website Ranking

Optimizing a website is crucial to boost a website ranking in a search engine. For that matter, here are 10 technical SEO audit tips that will boost your website’s ranking and fix some underlying issues.

1. Page Loading Speed: Optimizing a website’s page loading speed is essential. It has a significant impact on the search engine. This is because better page loading speed results in an improved user experience. Improved user experience means better engagement which directly increases visibility and ranking. Moreover, page loading speed is pivotal in ranking a website on big search engines like Google.

2. Robot.txt is a simple text file found in a website’s root directory. This simple text works like a guide for the search engine robot. It tells the robots which parts of the website they can access and which they can’t. This helps webmasters protect sensitive information while making the positives of their website to outstand.

3. Structured Data Markup: Structured data markup or schema markup are specific tags added to a website’s HTML code. These particular tags provide extra content and explain different elements of the webpage. This helps the search engine understand how the content on the website is relevant and informative to users.

4. XML Sitemap: The structure and organization of a website’s content should be a web admin’s main focus. XML sitemap is there to provide that. It highlights all the important pages of the website to the search engine. This helps the search engine navigate and understand which content is relevant and why the website is of high value.

5. Mobile Friendly Test: Most websites are built with a computer in mind. However, now that mobile devices are so functional, content displayed on a website must be appropriately displayed on a handheld device like mobile phone. Google has taken it to be their main focus to optimize their websites for mobile phones.

6. Crawlability And Indexing: It is important that the content that you display on your website can be detected by the search engine. Search engines crawl and index websites to check the potential ranking-worthy information available on a website. So, verify that your website is crawlable by checking for any broken links or faulty redirects.

7. Page Speed For Mobile: While structure and organization of a website for mobile devices is essential, the page loading speed on mobiles is equally important. It would be best to be careful while creating a website that is fast and accessible through mobile. Otherwise, it will provide a bad user experience and reduce your website ranking.

8. Website Security: When developing a website for a wide audience, not having a proper security system is always risky. Keeping your website secure is essential as it will help keep your website safe from threats and vulnerabilities. A vulnerable website is not trustworthy. This can result in the website not getting a higher ranking even if the content is valuable.

9. Fixing broken links and 404 problems: This can help improve user experience and SEO. Regularly check for broken links and 404 errors and reroute them to pertinent pages.

10. Duplicate content: It can create confusion regarding similar pages. Search engines won’t be able to understand which page needs to be ranked and which doesn’t. Find and fix any issues with duplicate material that can occur on your website or elsewhere.