5 Best Technical SEO Audit Tools

Developing a website is not an easy task. It takes hours and lots of money to properly optimize it to the extent that it ranks high on a search engine. To make a website rank high technical SEO audit is performed. It is a complex task. So, to properly perform this task here are five best technical SEO audit tools that you should use.

1. Google Search Console (GSC): A web admin needs to monitor the visibility of their website on a search engine to understand whether its performing better or worse than its competition. This also helps the web admin make appropriate strategies and manage their websites accordingly. Google search console which a free web service provides these features to web admins so that they can efficiently monitor and manage their respective websites. Not to mention GSC provides valuable insights on how google perceives a specific website. This is done to aid web admins in their high efforts of optimizing their websites.

2. Screaming Frog SEO Spider: This tool has a very efficient way of providing valuable insights to web masters and SEO professionals. It allows them to crawl a website in a similar way that a search engine bot does. This allows them to gather information that a search engine bot finds important and uses to rank a website. Not to mention it also highlights issues that are hidden and complex. The issues being duplicate titles or description that become a confusing obstacle when ranking websites. Clarity of content is also a major factor in website ranking and Screaming Frog SEO Spider carefully addresses this issue by highlighting missing header tags.

3. SEMrush: Fixing issues and keeping websites secure doesn’t always boost ranking of a website. It does help to some degree however there are many other factors that play their part too. SEMrush is tool that focuses adding new features and, in a way, new content to a website rather than targeting issues that a website might face. It is a digital marketing tool so its main focus is on how the website is presented to users and the search engine. It carefully identifies new relevant keywords that increase the visibility of the website as the users can easily search it by using these relevant keywords. It also tracks the performance of the website so that web admins can strategize according to their website’s performance.

4. Ahrefs: Backlinks have a major role in boosting ranking of a website. These are links that redirect users from one website to another and search engines like Google have a high regard for these links. These links also show whether a website is trustworthy or not. Ahrefs is a versatile tool that specifically targets backlinks. It analyzes them and identifies if the links are helpful or are a bad influence on the website. Ahrefs also provide analysis of competitors backlink profiles which can be used develop strategies.

5. Moz Pro: Moz Pro is another well-known SEO tool with a Site Crawl capability for technical SEO auditing. It crawls your website to detect problems such as broken links, missing meta tags, duplicate content, and other difficulties. The program also offers useful information on keyword rankings, link analysis, and competitor research.